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MIRAVA

SERVICES

ART DIRECTION

PACKAGING DESIGN

VISUAL IDENTITY

YEAR

2026

INFO

Mirava is a luxury fashion brand designed for women who want to feel effortlessly put together without overthinking it. The brand is not loud, not trend-led, and not basic. It stands for intentional dressing, quiet confidence, and detail-led design that does the work for you.

Mirava is a luxury fashion brand designed for women who want to feel effortlessly put together without overthinking it. The brand is not loud, not trend-led, and not basic. It stands for intentional dressing, quiet confidence, and detail-led design that does the work for you.

PROBLEM

The challenge was to design a system that feels premium, feminine, and memorable while still staying understated and recognizable.

SOLUTION

The design approach was to translate Mirava’s core idea- effortless, intentional, detail-led dressing, into a packaging system that feels fluid, calm, and refined. Rather than using heavy ornamentation, I explored a visual language based on fluid restraint: soft movement, minimal lines, layered textures, and subtle patterning that feels discovered rather than displayed.

Independent

Overview

Multidisciplinary

Focused

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